There is no such thing as a successful book

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Just like there is no such thing as a successful magazine, or a successful blog.

There are only successful stories, shared by talented storytellers, written by talented writers, designed by talented designers, filled with photos from talented photographers….

Sometimes a successful story is 140 characters long, like a text message or a tweet.

Sometimes a successful story fills anthologies of bound pages in book form.

And sometimes, a successful story is shared over beers with your friends.

But when was the last time a story was successful because it was in a book?

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