The Snuggie phenomenon

From an article I just saw over at AdAge:
Marketing’s New Red-Hot Seller: Humble Snuggie
That’s right.
The blanket with sleeves is one of the hottest selling items these days. Selling more than 4 million units in the past three months, Snuggies has made just under $40 million in retail sales.
There’s even reports of customers swamping stockers and [...]

Just add sleeves!

Have you seen it yet?
Someone created “Snuggies.” The blankets with… sleeves.
Complete with an incredibly cheesy infomercial. Check it:

But when I watch this, I can’t help but have mixed feelings. Honestly, a fair part of me admires the simplicity of the idea. It reminds me of the classic Homer Simpson line after [...]

So, what do you do?

I like when people ask me what I do.
I start by telling them I’m a writer, and then they immediately ask what it is I write.
I say, “Well, I write for a small word of mouth marketing firm. I write for their blogs and newsletters.”
And if they’re still listening, I explain how we teach word [...]

Hello

Hello?
Anyone still there?
Sorry ’bout that. I didn’t expect a month-long absence from here.
It’s a goofy thing, but the longer you’re away from something like this, the easier it becomes to push it off further. The harder it can be to come back. It almost becomes initimidating. You start to feel like you need some grand [...]