In some institutions, what came first is an invaluable guideline. Decisions are based on former decisions. It’s purposely difficult to justify changing course.
Law is probably the best example. Decisions made without precedent are rare and typically left to the highest court to determine… to, y’know, establish precedent.
But too many modern decisions are based on the [...]
Entries from March 2009
March 17, 2009
Precedent
March 15, 2009
Jon Stewart is our generation’s Edward R. Murrow
The greatest journalist of our era is a comedian on a basic cable network.
March 10, 2009
The inside joke
I think any friendship can be measured by the amount of inside jokes you share.
And while I’m not an ad guy, this commercial best visually expresses what I’m getting at:
The inside stuff creates loyalty, always has. Works for friendships and it works for business.
So how about it?
Share any inside jokes with [...]
March 8, 2009
The science behind remarkable
I wanted to share some interesting research we covered on our GasPedal blog a few weeks ago. It’s a 2003 study conducted by Christian Derbaix and Joelle Vanhamme of Belgium’s Université catholique de Louvain showing the influence of remarkable and surprising events on word of mouth:
The frequency and amount of WOM were clearly larger for [...]
