Questions I ask when I’m building something

Just a few questions I like to consider when I’m building something:

  1. Who is our audience?
  2. How does it scale?
  3. What else could we be doing instead?
  4. What will indicate this project has been a success?
  5. What’s our deadline?
  6. What’s the goal? Is there a faster way to that goal?
  7. Is this undeniably our style? Does this look and feel like us, even if our logo/name isn’t attached to it?
  8. How does this make money (or drive leads, or traffic, or get us closer to a core business goal)?
  9. If my mom were to read/use/see this, would it make immediate sense to her?
  10. What can we cut?
  11. Is it fun?
  12. Is this — in even the smallest way — making the world any better?
  13. What problem does this solve?
  14. Who else should be involved?
  15. Would anyone tell a friend about this?

I don’t always ask every question. And if I did, I’m sure it wouldn’t be in this exact order.┬áBut regardless of age or professional experience, the right questions help everyone get on the same page during a project.

It can be frustrating and annoying to deal with these questions when you’re most excited — when you just want to jump in and start churning. But the earlier you face these issues, the better.

From here on out, it only gets more difficult to bring this stuff up.

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1 Comment

Filed under Branding

One response to “Questions I ask when I’m building something

  1. Nice set of questions I think it is important to take a step back from any work to analyze what you are doing. Then come back at it with new fresh ideas to make it better.

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