There is no such thing as a successful book

Just like there is no such thing as a successful magazine, or a successful blog.
There are only successful stories, shared by talented storytellers, written by talented writers, designed by talented designers, filled with photos from talented photographers….
Sometimes a successful story is 140 characters long, like a text message or a tweet.
Sometimes a successful story fills anthologies of [...]

Become a _______ consultant (and help the world, too)

Want to diversify your portfolio of experience?
Want to try out some new marketing ideas on a real organization?
Are you a writer, but would like to try designing? Or vice-versa?
Are you having trouble getting valuable project experience?
Maybe you just want to use your established talent and knowledge to make a real difference?
The simplest and most obvious [...]

Show, don’t tell

I’m sure most of my English teachers said it, but I only actually remember it from one. She said it constantly.
And it’s true – when conveying something in the form of a message, or a movie, or a feature story – the real beauty comes from letting the audience experience it for themselves.
If I tell [...]