One of the best parts of my job is that I get to meet a lot of interesting people. Working around sales guys, I’m often interacting with interesting people from various industries.
The other day I tagged along as a consultant toured our facilities. His job is to help companies of all sizes develop and achieve their business goals.
We’re talking everything from garage-based start-ups to multi-billion corporations. We’re talking expertise in everything from writing successful business plans to consumer marketing.
What I’m trying to convey here is that if anyone should know a winning idea from a loser, I would think it would be a guy like him.
So I was blown away when he said that one of the biggest realizations in his career was when he discovered that it didn’t matter what he thought.
He gives himself one vote, just like everyone else.
Of course there a ways to give your wonderful idea a better shot (otherwise, nobody would hire consultants).
But the reality is that it’s nearly impossible to say if you’re talking about the next Pet Rock or the next Webvan. Ultimately, it comes down to consumer “votes,” and as marketers or entrepreneurs or teenagers – we all get a single ballot.
You can look at this in two ways:
1) It doesn’t matter what you say.
2) It doesn’t matter what they say.
So, how are you going to look at it?