Do you believe what you sing?

Hugh Macleod posted a podcast with him and some fellow thinkers weighing in on some marketing and communication issues – namely, the curious reasons why some things become popular, while others are doomed to obscurity.

About 40 minutes into the podcast, Hugh shares a little story about a 1930’s mobster seeing a young Frank Sinatra singing for the Tommy Dorsey Orchestra.

After seeing him on stage, the mobster is blown away by his performance, saying, “Holy cow, that kid sings those lyrics like he means them.”

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