Goals and processes

This is something I try to live by.

When you’re talking about accomplishing something, about introducing something, about changing something… whatever – you’re really talking about one thing, and one thing only:

The goal.

And that’s it. Everything else should be considered a process toward achieving the goal.

The problem with doing significant things is that there is often a lot of process involved. There is planning, configuring, testing, construction, destruction, explanation, revision, authorization…

Process often equals complication.

Of course, without a means, there is no end. But I encourage you to constantly step outside whatever process you’re in, as that’s where the real innovation lies.

The goal is not to write a glamorous proposal, the goal is to make a sale.

The goal is not to create a newsletter, the goal is to communicate.

The goal is not to solicit donations, the goal is to serve.

So, what are you doing? Why are you doing it?


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