How about that intro?
So, you want to work at Kum & Go.
We should probably mention it’s no cakewalk,
It’s more like walking all over a cake,
then having to clean up the mess.
Do you find that as refreshing as I do?
The video is cheesy, the song is lousy (including Enrique’s version) and the acting goofy. And that’s the point.
It’s a brand showing some personality and effectively communicating two things:
- They expect a lot out of their employees
- As a result of their employees, customers can expect a friendly and positive experience
They pull it off well. It feels genuine.
So a belated congrats to Strategic America for the award and a kudos to Kum & Go for keeping it real.