I agree. The best marketing tells a genuine, unique story and lives it every day.
A fundamental of telling your story is your copywriting. With more noise than ever before, we have no time nor patience for average stories.
We require a refreshing, dynamic voice that offers an immediate connection.
Of all the potential meatballs out there, the T-shirt is right up there. So if you’re going to try and sell me a T-shirt when I’m not immediately looking for a shirt, you better damn well give me a sincere reason to stop and think about it.
First, a yawn:
100% soft sueded cotton, Supersoft, subtle color loss, distressed screenprint with applique and embroidery, screenprint and applique on backside, self-fabric interior neck taping, Vintage Wash, Muscle Fit, Imported.
And second, how to get my attention:
What is this? It looks old.
Well, it’s a vintage T-shirt. It’s new, but looks old.
It’s new but looks old?
Well, it seems new, but looks old.
Seems? You mean it really is old?
Well, you know when you’re out buying a couple of steaks and maybe some antifreeze and you decide on a pack of T-shirts at the same time?
You mean it’s like that?
Well, it’s like that…but different.
A lot different.
(Adding to the mystery, the original historic labels were accidentally removed and replaced by our own. Sorry.)
Vintage T-Shirts, for men and women, with short or long sleeves and chest pocket (always handy). Noticeably more substantial cotton than you normally find in T-shirts these days, pigment-dyed to achieve the effect of great age. Although newborn, they start out looking good (and old). And stay that way. And they don’t disintegrate just at the point they’re starting to get good.
These are two stories representing two brands. Which one are you willing to engage further? Which one is worth passing on to a friend?