Given the recent discussion here on the value of encouraging folks to “steal” your goods – I thought it was pretty interesting to see Seth’s post today on how his friend, Dave Balter, is giving away his new and otherwise $45 book for free as an ebook (click that link to head to Seth’s post to get it).
Balter put a twist on the give-away by only letting a few select people like Seth offer it.
Of Balter’s tactic, Seth says:
He realized that the ideas in a book are different than the book itself. The ideas are free. Dave made the ideas even easier to share by putting them into a PDF. If you want the souvenir edition, the one you can hand to a friend or read on the beach or store on your shelf, that costs a lot of money, but you don’t mind, because you’ve already decided you wanted one (no risk, cause you’ve read it!).
What I especially found interesting was that Seth referenced his original free ebook that he released more than seven years ago:
That book was a total homerun for me and for my readers–it has been downloaded, emailed and purchased millions and millions of times. I’m surprised the tactic isn’t more popular.