Anything with purpose needs a manifesto.
You need one. Your company needs one. Your campaign needs one. Your organization needs one.
Maybe it’s on an 8.5 x 11 sheet of paper, framed over your desk. Maybe it’s quietly developed and revealed through thousands of blog posts. Maybe it finds you, perhaps in the form of a fortune cookie note you keep tucked in your wallet.
And just maybe, it’s a yearly anthem presented in a 100+ page, kick-ass creed formed around 12 core principles.
That’s what the team at Brains on Fire did – check it out. What would yours say? What would it look like?