Give your followers a mission.

If you’ve got employees, donors, supporters, students, fans, whatever… you owe it to them to give them a mission. And the simpler the better.

Missions lead to goals, to accomplishments, to a sense of purpose and to a more rewarding experience. It’s equally true for work as it is for youth baseball.

So this is my mission for you: If you’ve got a tribe behind you, give them a purpose.

Small missions, big missions, whatever–but take time and make them with meaning. And be prepared to lose a few fans, students, donors and employees along the way. That’s part of standing for something.


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