Give your followers a mission.
If you’ve got employees, donors, supporters, students, fans, whatever… you owe it to them to give them a mission. And the simpler the better.
Missions lead to goals, to accomplishments, to a sense of purpose and to a more rewarding experience. It’s equally true for work as it is for youth baseball.
So this is my mission for you: If you’ve got a tribe behind you, give them a purpose.
Small missions, big missions, whatever–but take time and make them with meaning. And be prepared to lose a few fans, students, donors and employees along the way. That’s part of standing for something.