Looking for more revenue?
If you’re a restaurant, it’s easy to expand your menu.
If you’re a law firm, it’s easy to add new areas of practice to your list.
If you’re an automaker, it’s easy to add another car to the lineup.
If you’re a home construction company, it’s easy to dig pools too.
The problem with all these easy solutions is that they don’t work. More stuff for the sake of more revenue is a dumb idea. Often, these extensions are the seeds of brand dilution–the erosion of what you stand for in the minds of people.
Now, I’m not advocating for you to play it lazy and safe by saying you shouldn’t build. Rather, build smart and build often when doing so will strengthen your position as the best and most remarkable in your world.
But until then, stop eroding your brand.