The best companies, organizations, groups, tribes, etc. — they’re all guided by purpose.
Things get overwhelming. Markets change. Fads blow over. Opportunities pop up. In reality, this is all you can count on–this landscape of upheaval.
These factors are largely environmental and outside your realm of control.
But you control your purpose, your reason. You create it, you own it.
It’s up to you to see through it all.
Do you remember your reason? What if you asked that every morning? Before every meeting? When things get cloudy?