So I’ve been exploring this word of mouth marketing world for a few weeks now, and it’s been an interesting journey.
Coming from the branding and storytelling perspective that I’ve primarily focused on here at this blog, I can tell you of one element that spans pretty much everything:
Simple stories win.
Simply, the brands, the marketers, the individuals, the whatevers… those that tell simple stories — the kind that are easy to tell you, and easy for you to tell others, and so on — they win.
Note, simple doesn’t mean “boring.” And it certainly doesn’t mean “like someone else’s story.”
It means human. It means natural.
These are the stories we connect to. These are the ideas that spread. These are the winners.