In some institutions, what came first is an invaluable guideline. Decisions are based on former decisions. It’s purposely difficult to justify changing course.

Law is probably the best example. Decisions made without precedent are rare and typically left to the highest court to determine… to, y’know, establish precedent.

But too many modern decisions are based on the templates of someone else.

Like: “Our return policy is the industry standard.”

Until, of course, someone changes the standard.

Or: “Whatever you sell, have ‘X’ as an option. You’ll alienate customers without it.”

Moral of the story: You’re operating something — right now — based on someone else’ precedent.

It’s not yours, it’s a false standard. Consider raising the bar, or changing the game altogether.


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