Category Archives: On blogging

How to make it easy for mainstream media to reference your blog

Let me start by saying that I’m not in this for the fame and glory of being noticed in mainstream media. Trust me, I keep it real.

But, nonetheless, it’s kinda’ cool when it happens and it might lead you to a new buddy or two – or it could connect you with an old friend who had no idea you had turned into one of those social media geeks.

In the six months I’ve been on this blogging adventure, it’s happened to me twice. Nothing too major, but once in Juice and once in And while there’s a lot of little things involved and plenty of luck, here’s the most obvious reason I can come up with:

I’m a real person and I make it easy to contact me.

My degree in journalism gives me at least a little insight here. Above all, journalists have to have legitimate sources of information. So go ahead and use your online handle of EZbaby69, just don’t be miffed when you’re not mentioned as a source in the media (in a positive light, anyways).

I use my real name, and up in big bold letters at the top of this blog is a “contact” section – complete with an e-mail and a Twitter account. It’s not too complicated, but if the writer is unable to contact you directly with a private note, you’re losing legit points.

The other key is to make it easy to see what it is you generally talk about. This makes it easy to fill in the blank in this sentence: “…another local blogger is Cale Johnson, who blogs about ___________.”

So there’s two quick things you might consider.

How about you? Been mentioned in any “mainstream” media sources? Been trying to get mentioned?

What works? What doesn’t?


Leave a comment

Filed under On blogging, PR

On blogging: Tearing down the stage

Early on in this journey, I’ve found that problem with blogging is that it’s hard not to feel like you’re on stage.

The problem with being on stage is that it gives you the urge to be a character.

But in reality, we don’t really converse with those on stage, those characters – we watch them from a distance (assuming we’re interested at all). But my goal in blogging is to contribute meaning through conversations about ideas, people and experiences. Conversations require real people talking to real people.

Besides, in life it’s hard enough to act independently and to resist the urge to play roles. I guess in the permanence of the blogging world, it all seems magnified.

That’s why I’m extra appreciative of those genuine bloggers out there who seem to break through that urge of being a character.

It’s tricky, and I’m not sure I’m there yet. But this is a start, eh?

It was my good buddy Lucas’ post today over at Citizen-and-Soldier that got me thinking this. It’s not necessarily that he wrote anything earth shattering, but when I read it, I couldn’t help but smile and think, “That’s Lucas.”

His other posts tend to be great introspections on the difficulties of being so far away from home and friends. As a soldier deployed in Iraq, he’s brave in more ways than one.

Rock on, big guy.

Leave a comment

Filed under Branding, Life, On blogging